Olly Shinder founded his namesake brand in 2022, immediately after graduating from Central Saint Martins’ prestigious BA programme. From the outset, his work has simultaneously studied and subverted hypermasculine dress codes, reframing perceptions of archetypal garments through innovative cuts, fabric choices and painstaking attention to detail. Based in London, his work is a product of the cultural networks that thrive at the intersection of the city’s fashion establishment, art institutions and queer night spaces. Further key touchstones for the brand include the aesthetic vernaculars of workwear and military clothing. Since his first season, Olly Shinder has been part of the Brand Development division of Dover Street Market Paris, Dover Street Market’s incubator for emerging fashion talent. In 2023, the brand became a Fashion East recipient, showing its first runway collection with the platform for SS24.